To say that artificial intelligence has come a long way over the last decade is certainly something of an understatement.
What started – at least in the world of marketing – as something of a novelty has long since evolved into a powerful tool for communication, collaboration and, most importantly – conversion.
In fact, copywriting with robots has come so far that you can now leverage AI to boost your conversions, your email performance and more – all faster and easier than ever.
Leveraging the Power of Artificial Intelligence to Your Advantage
One of the ways in which artificial intelligence has been able to empower the way that people communicate with one another – and thus help organizations boost conversions and accomplish similar goals – comes by way of a tool called Word Tune.
Word Tune is essentially a sophisticated grammar checker with an AI-powered twist. You tell it what you’re trying to say and it gives you the best possible way to say it – all while understanding the context of the message you’re trying to get across.
It goes sentence-by-sentence, analyzing writing and improving things in a way that makes it sound more professional. It’s great for people who may not be the best at email copywriting and things of that nature, but who know that they need to rely on these tools in order to get ahead.
Another such tool is called Quillbot, which is a paraphrasing tool that has already helped millions of people enhance and rewrite sentences, paragraphs and even entire articles using state-of-the-art artificial intelligence.
Once you tell Quillbot what you’re trying to say, you’re presented with alternate ways on how to present that message. You can then choose the best one that matches the intent of your target audience.
Quillbot has more functionality, too. It acts as a sentence checker and a spell check tool, all in one. It’s also a powerful text summarizer, where you type in a paragraph and it uses AI to instantly tell you what your key sentences are. This can be a great way to shorten up copy to make the maximum impact when you send it out into the world.
These are just a few examples of the AI-based tools that are currently out there. Rest assured that there are many, many more.
The point is, artificial intelligence isn’t necessarily going to automatically write that next big blog post for you. It’s not going to create your white paper or put together your newsletter. We don’t live in that world quite yet.
What AI will do, however, is help instantly improve upon the work that you’re already doing. It’s going help you make better and stronger connections with your audience in a more organic way. It’s gong to help you instantly craft more compelling email collateral that creates both engagement and conversions.
It’s going to do so with a fraction of the effort it used to take, freeing up your valuable time so that you can focus on more important matters – which in and of itself is the most important thing of all.
