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The Premier Gathering
of Digital Marketers on Planet Earth!
What is Traffic
& Conversion
Summit?
& Conversion
Summit?
It’s a fact. Digital marketing changes FAST. And that’s why every year, for the last 11 years, thousands of the world’s smartest marketers have descended upon San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing. Now, it’s your turn.
If you’re a marketing professional, agency owner, consultant, or entrepreneur, Traffic & Conversion Summit is YOUR event. Welcome home.
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Speakers
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Attendees
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Sessions
It’s Like Seven
Events in One
Events in One
BIG IDEAS
AGENCIES ONLY
AGENCIES ONLY
Perfect for agencies and consultants looking for tools and strategies to serve their clients and grow their practice
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DIGITAL RETAILERS
DIGITAL ADVERTISERS
DIGITAL ADVERTISERS
Perfect for traffic managers, media buyers, and demand generation professionals
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CONTENT MARKETERS
CONTENT MARKETERS
Perfect for traffic managers, media buyers, and demand generation professionals
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CONVERSATIONAL MARKETERS
CONVERSATIONAL MARKETERS
Perfect for anyone interested in chat, bots, Messenger, all forms of inbounding selling
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GROWTH HACKERS
GROWTH HACKERS
Perfect for analysts, optimizers, and anyone on the lookout for the latest tips, tricks, and hacks
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REGISTER TODAY AND SAVE!
What to Expect
Actionable Content
Thousands of the world’s smartest marketers return to Traffic & Conversion Summit for one reason: The Content.
Traffic & Conversion Summit is 3 full days of actionable, proven, strategic content from experts (and a few celebrities) that have been in your shoes and have turned their businesses into juggernauts.
There is no “conceptual thought” or “theoretical strategies” behind any of these sessions. Everything you hear at Traffic & Conversion Summit are tested, proven tactics to increase traffic, conversions, and sales.
You’ll walk out of the hotel on Day 3 with notebooks (or word docs) full of actionable growth strategies that you can apply the second you get to a computer.
Inspiration
It’s one thing to want to take your business to the next level. It’s another to follow through and actually do it.
That’s why we put people on stage who have actually done it. Hear the latest ideas, strategies, and insights from keynote speakers like Daymond John, Gary Vaynerchuk, Dr. Robert Cialdini, Dave Asprey, Mari Smith, Kevin O’Leary, Donald Miller, Bonin Bough, and many more.
You will leave T&C 2020 feeling inspired to take your marketing efforts to the next level, but most importantly, you’ll leave T&C 2020 with a PLAN—a plan to grow your company, grow your brand, and most importantly grow your SALES.
Networking & Fun
With 10,000+ attendees, you’ll meet people who have been in your shoes, who have faced the same problems you have, and who have overcome the same obstacles.
You’ll be among your people with marketers, business owners, and entrepreneurs from every industry, vertical, and corner of the globe. Plus, we’ll help you break the ice (and break bread) with nightly happy hours and networking events.
You will leave T&C 2020 having met, networked, and formed strategic partnerships with people just like you.
Register Today
Your Ticket to Traffic & Conversion Summit Includes
Access to the latest trends, strategies, growth tips, and business advice from our hand-selected experts in digital marketing
A chance to network with speakers, the hottest technologies and service companies, and 6,000+ of your new friends
Entry to seven—yes, seven—different breakout tracks with content specifically curated for digital retailers, digital advertisers, content marketers, conversational marketers, & growth hackers. If you’re in marketing, there’s a track for you!
Your own ticket to the T&C All Access party where you can celebrate and share all the “aha” moments
Speakers
Ezra Firestone
Co-Founder & CEO BOOM! By Cindy Joseph
Ezra Firestone
Co-Founder & CEO BOOM! By Cindy Joseph
Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He has founded multiple 7- and 8-figure brands (generating over $94.3 million in the past 4 years), and shares his personal and professional insights through Smart Marketer and Zipify Apps. An outspoken proponent of “people over profit,” he leads a team of 95 employees while traveling the world educating business owners on how to build brands with integrity and purpose. Most recently in 2019, Ezra partnered with Shopify to create their premier course on Facebook advertising.
Mari Smith
CEO, Mari Smith International, Inc.
Mari Smith
CEO, Mari Smith International, Inc.
Mari Smith is the Premier Facebook Marketing Expert and is often referred to as “the Queen of Facebook.” Forbes magazine says, “Even Facebook asks for her help.” Facebook hired Mari to teach businesses throughout the US and help create Blueprint certification programs. Mari is a top keynote speaker, corporate social media strategist and brand ambassador for numerous organizations. She is an expert webinar leader, dynamic live webcast host and author of The New Relationship Marketing.
Mark Roberge
Senior Lecturer, Harvard Business School and Former SVP of Sales at Hubspot
Mark Roberge
Senior Lecturer, Harvard Business School and Former SVP of Sales at Hubspot
Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program in the Fall term and The Entrepreneurial Manager and Startup Bootcamp in the first-year MBA program in the Spring and Winter terms. Prior to HBS, Mark served as SVP of Global Sales and Services at HubSpot (NYSE: HUBS) where he scaled annualized revenue from $0 to $100 million and expanded his team from 1 to 450 employees. Mark was ranked #19 in Forbes' Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference. Mark is active with a number of startups as a board of director’s member, advisory board member, and investor. Mark received his MBA from the MIT Sloan School of Management and a B.A. in Mechanical Engineering from Lehigh University. He has been featured in the Wall Street Journal, Forbes Magazine, Inc. Magazine, Boston Globe, TechCrunch, Harvard Business Review, and other major publications for his entrepreneurial ventures. Mark has channeled his success at HubSpot into the best-selling book, “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million” (Wiley, February 2015).
Richard Lindner
President, DigitalMarketer
Richard Lindner
President, DigitalMarketer
Richard Lindner is the Co-Founder and President of DigitalMarketer, the industry leader in global digital marketing education. While running a global team of more than 50 professionals worldwide, Richard is also a sought-after executive leadership expert, working with some of the world’s most exciting brands like Uber, Harper Collins, Infusionsoft, Marapost, and Ethiad Airlines—to name a few.
Roland Frasier
CEO, War Room Mastermind
Roland Frasier
CEO, War Room Mastermind
Roland practiced business, tax and securities law for over 12 years and is now an active investor who drives growth and scale in his portfolio companies. He is co-founder and/or principal of three current Inc. Magazine fastest growing companies, and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing War Room Mastermind, DigitalMarketer, Praxio, and Plattr while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention and revenue strategies and plan implementation. Over Roland’s career he has completed 16 different infomercials with Guthy-Renker and K-Tel Direct, executed publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, been involved in over 100 private and public offerings, run an international hedge fund, and counts major brands from PepsiCo and Uber to MacDonald’s and Microsoft among clients that he and his companies have worked with.
Ryan Deiss
Co-Founder & CEO, DigitalMarketer
Ryan Deiss
Co-Founder & CEO, DigitalMarketer
Ryan Deiss is a serial entrepreneur, best selling author, and one of the most dynamic speakers on marketing in the world, today. Ryan is the founder and CEO of DigitalMarketer.com and Founder RivalBrands.com. Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.
Marcus Murphy
Head of Business Development & Partnerships, DigitalMarketer
Marcus Murphy
Head of Business Development & Partnerships, DigitalMarketer
Marcus Murphy is a sales expert who cares deeply about the flourishing and success of entrepreneurs. Marcus previously worked for Yelp in San Francisco, going from start-up to multi-billion dollar giant. He has also worked at Infusionsoft as the Global Partner Development Manager where he developed and broadened new international markets through strategic partnerships, and is a recognized instructor and speaker at Linkedin. Currently, the Head of Business Development & Partnerships at DigitalMarketer, Marcus has pioneered new and effective techniques that enhance the results of the traditional inside sales model. He believes a combination of inside sales, social selling, and strategic partnerships are the next generation of business growth.
Mike Rhodes
CEO & Founder, WebSavvy.com.au
Mike Rhodes
CEO & Founder, WebSavvy.com.au
Mike believes that businesses deserve a digital partner they can trust, so they have the freedom & time to grow their business. That's why he co-authored the world's best-selling book on Adwords (100,000+ sold). And why he's in his 16th year of running WebSavvy to help brands around the world get measurable results from their marketing. As well as being in the trenches with his team and doing the work for clients, he teaches a few hundred agencies how to grow & improve at AgencySavvy.com
Natasha Takahashi
Co-Founder & CMO, School of Bots
Natasha Takahashi
Co-Founder & CMO, School of Bots
Natasha Takahashi is a leading authority on building chatbot experiences driven by intimacy and automation. Her expertise comes from building chatbot campaigns and consulting for 100+ brands like MindValley, Matthew Hussey, and Social Media Examiner (that typically spend $150,000+ a month on marketing.) She has spoken on 70+ stages and podcasts across 7+ countries about bots with influencers like Richard Branson and Randi Zuckerberg.
Rachel Miller
CEO, Moolah Marketer
Rachel Miller
CEO, Moolah Marketer
After helping 38 people bring single posts from their business pages to more than 10,000,000 people each, without a massive ad budget, Rachel Miller has become a sought after strategist.Businesses she has helped have been able to go from obscurity to household brands.Rachel Miller began as a blogger before getting hooked “collecting people” and building audiences.She has authored multiple books, spoken at numerous conferences and has assisted in crafting organic social strategies for Fortune 500 companies, TV shows, as well as everyone from stay-at-home parents working a side hustle and local brick and mortar shops.When she isn’t geeking out about Facebook and organic social strategies, you can find her watching Harry Potter with her six kids.
Amanda Powell
Director of Marketing, DigitalMarketer
Amanda Powell
Director of Marketing, DigitalMarketer
Amanda is the Director of Marketing at DigitalMarketer, where she helps drive the mission to double the size of 10,000 businesses. She’s lived and worked in Austin for the last six years, implementing marketing and content strategies for local businesses and large software companies alike. With a background in journalism, she's focused on helping professionals grow themselves and their businesses by asking the right questions and launching the right campaigns.
Lindsey Morando
Head Of Marketing Hello Bar & Subscribers
Lindsey Morando
Head Of Marketing Hello Bar & Subscribers
Lindsey has been in marketing and business development for more than 17 years. She started out deep in the trenches of email list building in 2002 by collecting emails on a clipboard at a local bar and agonizing over terrible handwriting (beer really does wonders for fine motor skills). Luckily, email list building has come a long way since then – and so has she. In her decade + of experience, Lindsey has written a book, launched her own coaching business, launched a mobile wine & champagne cart, spoken at all sorts of conferences all over the country, taught college courses on digital marketing, left her mark on the health and wellness industry, and encountered pretty much every type of marketing platform that can be imagined (and created, as the industry has evolved).
Michelle Barnum Smith
Queen of Amazon Chat Marketing, AMZ Messenger Bots
Michelle Barnum Smith
Queen of Amazon Chat Marketing, AMZ Messenger Bots
Michelle Barnum Smith is a 20 year Marketing veteran. When she saw the power and ease of using chat marketing for delivering quick ROI for her ecommerce clients she quickly built out an expertise in the niche. Now Michelle teaches ecommerce and Amazon sellers how to use Chat Marketing to build their brands, launch products, and improve their rankings and reviews on Amazon.
Molly Mahoney
CEO and Founder, The Prepared Performer
Molly Mahoney
CEO and Founder, The Prepared Performer
Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic Facebook video content and leveraging Messenger bot marketing to skyrocket client sales. After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas. Molly is the host of “Camera Confidence Live” for BeLive.tv, has been a speaker at Social Media Marketing World, and has been featured in Inc magazine. When she’s not helping her clients attract a flood of leads, you can find her singing jazz with her bass-playing husband or teaching her kids #stand4joy from their home in California.
Manuel Suarez
CEO/Founder of AGM Marketing Agency
Manuel Suarez
CEO/Founder of AGM Marketing Agency
Known as the Facebook Marketing Ninja and host of The Facebook Marketing Ninja Podcast. Here's a short bit of my story... Several years ago I started a business, launching my own brand. Within a year, through my study and application of Social Media Advertising, it was a multi-million dollar company. I sold it a few months later. Then, using what I knew, I helped my father take his own company from two million dollars in revenue — in one country, to forty million dollars in eight countries, in four years. After this I started taking on clients. I took my first client from $600k in monthly sales to over three million in six months. I’ve helped generate over 2 billion views across social media channels, and millions of followers. I started my own Agency, Attention Grabbing Media, currently with over 50 staff, and created many training programs to teach people about the opportunities available today through social media platforms like Facebook, Instagram, YouTube and more. Over the last few years I've helped thousands of entrepreneurs succeed with the use of my teachings or my services at the AGM Marketing Agency. I like to help people. I like to help them expand and flourish in their life. And through my knowledge of Social Media Advertising I can.
Scott Cunningham
Founder & CEO, Social Lite
Scott Cunningham
Founder & CEO, Social Lite
Scott Cunningham is the Founder and CEO of Social Lite, an eCommerce sales and marketing agency on an unrelenting mission to help independent store owners compete and scale globally. As certified Shopify Experts, Scott and his team host Shopify Meetups in cities throughout North America, where they teach ROI-driven eCommerce strategies alongside store owners and other industry pros. Scott has also been featured on Shopify Academy, where he outlined Social Lite's proven playbook for growing a scalable, sustainable eCommerce business. Since founding Social Lite in 2011, the agency has grown to three owners, 12 full-time staff, and 20 specialist freelancers. Scott is a speaker, educator, collaborator, and avid continual learner who spends most of his time developing key external relationships and networks for the agency.
Karl Sakas
President & Agency Consultant, Sakas & Company
Karl Sakas
President & Agency Consultant, Sakas & Company
Karl Sakas helps agency owners increase their profits by conquering growing pains. Jay Baer calls Karl the "Dr. Phil of agency owners and managers: one part confidante, one part ass-kicker." When he's not advising agencies on every inhabited continent, Karl volunteers as a bartender on an antique train—mixing martinis at 100 miles an hour.
Matt Wolfe
Co-Host, Hustle & Flowchart Podcast
Matt Wolfe
Co-Host, Hustle & Flowchart Podcast
Matt Wolfe is the Co-Host of The Hustle & Flowchart Podcast and the Co-Founder of Evergreen Profits, a company that helps other podcasters grow and monetize their shows. Matt started his internet career 15 years ago and loves to experiment with new tactics and technologies and then turn around and teach them to others.
Ralph Burns
Founder & CEO, Tier 11
Ralph Burns
Founder & CEO, Tier 11
Ralph Burns is the Founder and CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook and Instagram advertising. Ralph's agency manages a portfolio of Facebook and Instagram advertising customer accounts in over 40 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 5 million times and has helped tens of thousands of people grow their businesses through Facebook and Instagram advertising.
Marisa Murgatroyd
Founder & CEO, Live Your Message
Marisa Murgatroyd
Founder & CEO, Live Your Message
Marisa Murgatroyd is the Founder of Live Your Message and the creator of the Experience Product Masterclass where she helps entrepreneurs sell more online programs and get better, faster results for their students.
She started her career as an artist who was told by her father that she had no marketable skills. She figured out how to build a mid-seven figure business anyway and showed over 6,000 students how to succeed online—many of whom felt like they had “no marketable skills” or were also told they couldn’t do it.
Marisa is revolutionizing the $200 billion dollar a year online education industry by showing entrepreneurs how to design products that are 10-30 times more effective for your customers… and your business.
She’s shared her new approach to product creation at top industry events including Mindvalley Momentum, Evercoach Summit, LaunchCon, the Conscious Leaders Business Summit and now Traffic & Conversion Summit. Dozens of industry leaders have come to learn this methodology from her in the past two years including John Assaraf, Bill Baren, Alex Mandossian, Jesse & Sharla, Ocean Robbins, Mary Morrissey, Steve Olsher, Josh Turner and many more.
She’s also the go-to brand builder for 7-and-8-figure industry luminaries and heavyweights such as Eben Pagan, Callan Rush, Justin Livingston, Mike Koenigs, Susan Peirce Thompson, Josh Turner, Sage Lavine, Brendan Kane, Mitch Russo, Evan Marc Katz, and Alexis Neely.
Oli Billson
CEO & Founder, NextLevelBusiness
Oli Billson
CEO & Founder, NextLevelBusiness
Oli Billson has started, grown and scaled five separate 7-figure businesses of his own as well as helping his clients generate millions of dollars online through his education, training and mentorship programs.
Oli’s superpower lies in helping business owners take their existing knowledge, skills and know-how and packaging them up into a hyper profitable, highly leveraged information and education business. Oli is the Founder & CEO of NextLevelBusiness.com, which allows you to make the transformation as a “normal” business to a “NextlevelBusiness” that achieves fast-growth with more freedom, profits and prosperity year after year.
Daniel Harmon
Founder and Chief Creative Officer, Harmon Brothers
Daniel Harmon
Founder and Chief Creative Officer, Harmon Brothers
Daniel Harmon is Co-Founder and Chief Creative Officer of Harmon Brothers, a Provo,
Utah-based ad agency behind the most viral ads in internet history. Under Harmon’s
creative direction, the agency’s groundbreaking ads have collectively driven more than
1 billion views and over $350 million in sales.
While receiving his degree in Advertising, Harmon learned from his door-to-door sales
job that the key to successful salesmanship was truly believing in the product. Harmon
then started his ad career as a copywriter at DDB Chicago and VSA Partners where he
worked on campaigns for global brands such as McDonald’s, Dell, Caterpillar,
Harley-Davidson, Avery Dennison and GE Healthcare. Following this, he transitioned to
a business to business sales manager for an interstate battery franchise, where Harmon
learned how to develop and nurture long-term relationships with customers.
But it was his work on a breakout campaign for Orabrush that paved the way for the
definitive work that would follow. In 2013 as a co-founder of Harmon Brothers, he
helped write and creatively direct a campaign for Poo~Pourri that revolutionized the way
products are marketed. Harmon Brothers has produced internet advertising
blockbusters such as Squatty Potty, Purple, Chatbooks, FiberFix and Poo~Pourri.
He is also the host and creative teacher at Harmon Brothers University, a new school
for creators seeking to learn the Harmon Brothers method.
Harmon believes his greatest accomplishments are being married to his beautiful wife
and raising their six children.
Benton Crane
CEO, Harmon Brothers
Benton Crane
CEO, Harmon Brothers
Benton Crane is the Chief Executive Officer of Harmon Brothers, a Provo, Utah-based
ad agency behind the most viral ads in internet history. Since 2013, the agency has
collectively driven more than 1 billion views and over $300 million in sales through its
groundbreaking social media spots.
Crane believes in bringing excellence to everything he does. Starting his career as an
automotive repair mechanic, he was honored as the #1 student mechanic in Utah and
#2 in the nation. This knack for diagnosing and solving problems led him to study
economics and data analytics. In 2011, he was hired by Deloitte in Washington DC
where he served as a consultant with various clients across the national intelligence
community.
In 2013, he joined newly formed Harmon Brothers for a campaign to promote
Poo~Pourri, an internet ad that transformed the way products are marketed. Harmon
Brothers went on to produce the most viral ads in internet history, including Squatty
Potty, FiberFix, OraBrush, Poo~Pourri, and Purple. The renowned spotmakers just
rolled out another already viral sensation, a brand-new spot for Chatbooks, a new
product taking scrapbooking to the digital age.
Crane has managed the agency's growth from its infancy to one of the most sought
after ad agencies in the world.
Agenda
Monday 3/30
Tuesday 3/31
Wednesday 4/1
Thursday 4/2
What People Are Saying
Best Of T&C 2019
Ryan Deiss
Are We Going to INNOVATE or Allow Someone Else to DISRUPT Us?
Marcus Murphy
How to Drive Conversations on LinkedIn
The Harmon Brothers
Why You Need to Make Your Ads Character Drive
San Diego Convention Center
San Diego Marina
Known for incredible panoramic views of San Diego Bay and five-star service, the San Diego Convention Center is a meeting planner's dream. For starters, the building is in a vibrant downtown setting within a mile and a half of more than 11,000 first-class hotel rooms, including four headquarter hotels, and 10 minutes from the airport. You'll will be in easy walking distance of an array of restaurants, retail stores and world-class entertainment. Nearby is the historic Gaslamp Quarter, Seaport Village, Horton Plaza, the USS Midway Museum and Petco Park, home of the San Diego Padres.
