Your Ultimate Guide to Traffic & Conversion Summit 2024 

From January 9 – 11, 2024, we’ll be focusing on helping digital marketers, agencies and entrepreneurs learn cutting-edge trends and strategies by bringing together the best in the digital marketing space. 

If you’re anything like us, you’re eagerly counting down the days and planning how you can get the most out of Traffic & Conversion Summit 2024. 

Have you thought about what you’re going to pack? What you’re bringing to each breakout session and networking event? 

We have. 

So, to help you have the ultimate experience at Traffic & Conversion Summit, we’ve created a handy guide to help you CRUSH your T&C experience. 

Here are the 10 things you NEED TO KNOW about T&C! 

1. How To Download The Event App 

The Official Event App, which is sponsored by The HOTH, contains ALL the information you need to make the most of your time at T&C 2024… so download it here NOW.   

Using the app, you can:  

  • Create your own personalized agenda. You’ll have access to the full agenda and speakers so that you’ll know what sessions you NEED to attend. (FYI: The agenda even exports to your calendar!)  
  • Plan your time by viewing the full attendee list, including all the profiles of the exhibitors and sponsors. You can even filter the exhibitors and sponsors according to what you are looking for!  
  • Arrange meetings with other attendees, exhibitors, and sessions.  

Download the app here.  

2. How To Find Us 

T&C 2024 is being hosted at Caesars Forum.  

The full address is:   

Caesars Forum, 3911 Koval Ln Las Vegas, NV 89109  

Please note: This is NOT Forum Shops OR Caesars Palace – this is a brand-new venue located through the LINQ promenade, under the High Roller Observation Wheel. As a reminder, if you’re staying at our official hotel, Harrah’s, you are literally connected to the Caesars Forum 

Still not 100% sure on where you are meant to be going? No worries, we’ve got you covered, no matter which way you decide to get there…  

Remember: Caesars Forum is a convention center located through the LINQ promenade, under the High Roller Observation Wheel. So if all else fails look for the wheel… it’s pretty hard to miss ;).  

If you are coming by Taxi/Uber:  

The building address is 3911 Koval Lane however sometimes it’s listed as SOUTH Koval Lane but don’t worry… they both will direct you to the same place. However, top tip please ask your driver to be taken to the ‘west entrance off LINQ Lane’ for your destination, this should get you as close to the conference as possible!  

From taxi drop off to Forum  

  • If you are arriving by ride-share or taxi, enter the glass doors at the ride-share drop-off point. You are in Caesars Forum!  
     

Walking from Harrah’s to Forum   

  • From the Valley Tower Elevator take a right to the escalators. From the Mountain Tower elevator take a left towards the escalators near Fulton Street Food Hall.  
  • Go up the escalators and follow signs towards Parking Garage  
  • Take a left into the connector hallway and walk towards the escalators  
  • Go up the escalators/stairs and pass the Monorail entrance. Continue down the hallway to Caesars Forum.   
     

From Caesars Palace to Caesars Forum  

  • Head to the hotel lobby and exit towards Las Vegas Blvd. You’ll see Omnia on your left.  
  • Cross over S. Las Vegas Boulevard  
  • Turn right after you pass Margaritaville and you are now in the LINQ Promenade.  
  • Continue down the LINQ Promenade toward the High Roller (the big ferris wheel)  
  • Continue towards Caesars Forum via the walkway under the High Roller. You’ll see signage for Caesars Forum Conference Center.  
  • Proceed to badge pick up then into Caesars Forum through the glass doors 

3. How To Beat The Queues

Early Badge Pick Up will be held at the Forum Ballroom Foyer at Caesars Forum. You can pick up your badge early on Monday, January 8, 12pm to 6pm.    

Or you can pick up your badge when the show is open:     

  • Tuesday, January 9 from 8am   
  • Wednesday, January 10 from 9am  
  • Thursday, January 11 from 9am 

For badge pick up you’ll need:   

  • Valid ID    
  • Confirmation email and QR code   

Remember: For a fast check-in when you arrive, you’ll need the QR code (emailed to you). If you need us to email you the QR code again please email [email protected].   

4. What Your Pass Includes 

We’ve got four different pass types at T&C 2024 and here is what they all get access to: 

Networking Pass: 

  • Keynote sessions on the DigitalMarketer stage from Sir Richard Branson, Daymond John, Ryan Deiss, Liz Germain and more! 
  • Access to the Official Networking Party on January 10 at Brooklyn Bowl!  
  • Access to the Exhibition Floor with hundreds of exhibitors for you to talk (and do deals!) with 
  • Access to the official event app, sponsored by The HOTH 

All Access Pass: 

  • Keynote sessions on the DigitalMarketer stage from Sir Richard Branson, Daymond John, Ryan Deiss, Liz Germain and more! 
  • Access to ALL breakout sessions across 8 different tracks 
  • Access to the Official Networking Party on January 10 at Brooklyn Bowl! 
  • Access to the Exhibition Floor with hundreds of exhibitors for you to talk (and do deals!) with 
  • Access to the official event app, sponsored by The HOTH 

VIP Pass: 

  • Keynote sessions on the DigitalMarketer stage from Sir Richard Branson, Daymond John, Ryan Deiss, Liz Germain and more! 
  • Access to ALL breakout sessions across 8 different tracks 
  • Access to the Official Networking Party on January 10 at Brooklyn Bowl! 
  • “Red Carpet” access meaning that you get to skip the line and get in sessions before everyone else 
  • Access to the Exhibition Floor with hundreds of exhibitors for you to talk (and do deals!) with 
  • VIP Lounge access where you can enjoy free wi-fi, a barista, snacks and refreshments and other special perks! 
  • Access to the VIP Only Party on January 9 at AmeriCAN, sponsored by Checkout Champ 
  • Up-front seating in all keynotes and breakouts 
  • Access to the official event app, sponsored by The HOTH 
  • 3 vouchers for lunch concessions  

5. The Agenda, Tracks & Speakers 

This year we have EIGHT separate content tracks, they are:   

  • Artificial Intelligence 
  • Paid Traffic 
  • Social & Influencer Marketing  
  • Content & SEO  
  • Emails & Automation  
  • Ecommerce & DTC  
  • Agencies Only 
  • Tools & Tactics 

You can view the full agenda and all of the speakers in the app (and you can create your own personal schedule too!) or on our website here.   

There is HUNDREDS of hours of content… and we know you can’t physically be in all of those places at once AND be writing down everything of value from the sessions you do go to. So we’re recordings sessions from 5 different stages so that you don’t have to! You can get your copy of the Official T&C 2024 Recordings here. 

You also have access to all our Meet Ups. They are your chance to meet people who share the same interests as you. There is no fixed format, just informal discussions to help you get ideas, hacks, and inspiration.   

Here’s the list of available Meet Ups. Meet Ups take place in the Meet Up Zone which is just outside the Keap Stage.   

  • T&C First Timers (January 9 at 11am and 4:30pm)  
  • Ecommerce Marketers (January 9 at 12:15pm and January 11 at 2:15am)   
  • Agencies & Consultants (January 9 at 3:30pm and January 11 at 11am)  
  • AI (January 10 at 11am and January 11 at 1:15pm) 
  • 7-Figure Founders (January 10 at 1:30pm)   
  • Data & Testing Nerds (January 10 at 2:30pm) 
  • Personal Brands & Professional Speakers (January 10 at 3:45pm)   

If you want to attend a Meet Up, you need to sign up via the app.  

6. How To Access The VIP Lounge  

If you’re a VIP, we want to make sure you have the *ultimate* T&C Experience… and so we’ve got some goooooood stuff in store for you in the VIP Lounge. The VIP Lounge is also where you can meet and host meetings with other VIPs!  

Located in the Exhibition, the VIP Lounge is open:  

  • Tuesday January 9: 9am – 6:30pm   
  • Wednesday January 10: 9am – 6:30pm  
  • Thursday January 11: 9am – 4pm  

You can expect:   

  • Coffee (including a barista!), tea, water and soda served all day.  
  • Grab and go breakfast items between 9am – 11am including bagels, muffins, breakfast sandwiches and parfaits. 
  • Grab and go snacks all day like chips, popcorn, beef jerky, candy bars, nuts, pretzels, ice-cream and more.  
  • Meeting areas and sofas with charging points   

A reminder that as a VIP you also get 3 lunch vouchers so that you can grab lunch at the concessions area at the back of the Expo Hall between 11am – 3pm.  

7. How To Attend T&C After-Hours Events 

It wouldn’t be T&C without A LOT of networking opportunities… so to make things a bit easier for you we’ve rounded up everything you need to know about networking at T&C! 

The VIP Only Party, sponsored by Checkout Champ  

This party is ONLY available to VIPs… and it’s your chance to unwind in style after day one. You can expect networking, drinks and to have FUN with the best marketers, agencies and entrepreneurs that have been at T&C!   

Sound good? All you need to do is confirm your attendance in the app!  

Date: January 9, 2024  
Location: AmeriCAN Bar (in LINQ Promenade), 3545 S Las Vegas Blvd, Las Vegas, NV 89109   
Time: 8pm – 11pm 

The Official T&C Networking Party 

Join us at Brooklyn Bowl to celebrate the second day of T&C… you can expect plenty of networking, drinks, bowling and fun! 

You can RSVP in the app. The catch? Space is limited so it is first-come, first-served! 

Date: January 10, 2024 
Location: Brooklyn Bowl Las Vegas (in LINQ Promenade), 3545 S Las Vegas Blvd, Las Vegas, NV 89109 
Time: 8pm – 11pm 

8. Hungry? Here’s where you can grab lunch… 

Looking for a lunch spot? You can either visit the LINQ Promenade, Harrah’s or if you want something a bit closer… we have a lunch concessions area at the back of the Expo Hall!  

Lunch will be served between 11am – 3pm and you can view the food menu here.  

Remember: If you’re a VIP you will get 3 vouchers for the concessions area when you collect your badge! 

9. Want To Know Who Else Is Coming? 

If you want to:   

  • Find out who’s attending T&C 2024   
  • Get in touch with fellow attendees   
  • Book meetings   
  • View the agenda and speakers  
  • RSVP to the meet ups and after-hours events  

All you need to do is download the event app here. 

The sponsors and exhibitors can be reached through the app, but you can also check them out here. 

10. What To Do If You Need More Help 

During T&C 2024 there are 3 major support channels:   

  • The App: On the App there is a Help desk where you’ll find the answers to popular FAQs (and you can find our FAQs on the website too!)  
  • The Info Desk: Found at registration, the Info Desk will be available throughout the event to help with directions, the app, or anything else!   
  • Email: As always you can reach our Customer Success team by emailing them at [email protected]   

We look forward to seeing you soon! 

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