Frequently Asked Questions

Registration & Passes

What is the best pass type for me?

There are three ways to make the most of your time with us at T&C:

All-Access: Our most popular pass type, the All-Access pass gets you through the door with access to everything that matters: attendee welcome gift, general seating for all 100+ sessions, access to welcome party and networking events

VIP: They say if you want to travel, you need to do it in style. That’s exactly what you get with the VIP pass. VIP pass holders get Private VIP ONLY registration, VIP red carpet entrance with early admission to all ballrooms, roped off front row seating in the main room, access to the VIP Lounge (with wifi, barista, snacks and refreshments and rent live streaming), VIP reception with access to the DM team and T&C speakers, special DAILY VIP only gifts and so much more!

Networking pass: Access to the exhibition floor, Influencer stage, after-hours networking events, meet-ups, official event app and guided tours. Please note you will NOT have access to ANY SESSIONS with this pass.

Do you offer 1-Day Passes?

Unfortunately, we do not. There are so many great things happening at T&C that we don’t want you to miss a minute of it. With that in mind, we only offer passes for all three days of the show.

How do I upgrade my pass to VIP?

We don’t blame you for wanting to get the MOST out of T&C! To get you upgraded to VIP all you have to do is

  1. Email your upgrade request
  2. Complete the upgrade payment through the link support send over.
I’m bringing a colleague to the show, but I’m not sure who will be joining me. Can I get a placeholder ticket?

While you can register someone with a placeholder name, each registration needs a unique email address. Don’t worry though, you can always update your information in the app or at the registration area.

I have a group of people I want to go to the show with, can I get any discounts?

The short answer is yes! We know everything is more fun with a group, and T&C is no exception. We have group discounts starting at parties of 10 people or more. Just reach out to and we’ll have you networking in no time.

Can I transfer my pass to someone else?

We understand that sometimes life gets in the way and you just need to go deal with it. Should something pull you away from us, we are more than happy to transfer your registration to a coworker. Please note, however, that once your badge has been printed at the event, we cannot transfer it to someone else.

I am from another country. How do I get a Visa for the show?

While we can’t help you through the whole process, we can provide you with a Visa invitation letter for you to attach to your application. Please email with your full name, passport number, date of birth, passport expiration date and country of issue and we can draft this letter for you.

What types of payments do you accept?

We accept the following card payments: Mastercard, Visa, American Express & Discover.

My card payment wasn’t accepted. What should I do?

We have found this is usually down to the billing address not matching the card you are paying with. Could it be a different one? If not please call us on +1 (203) 580-1865 for our US office or +44 (0) 1825212060 for our UK office (Monday to Friday 9 am – 5 pm GMT).

Where do I get my receipt?

You will receive a confirmation email when you register for the show. That should have everything you need when your accounting department comes around with all those pesky questions. If you can’t find your receipt, email

I have just completed my registration. How do I get my invoice?

Please email with your company name and billing address to receive an invoice for your purchase.

I can’t find my confirmation email! What should I do?

We know there’s nothing worse than leaving your ticket at home, but we’ve got you covered! Should you misplace your ticket, we can always look you up in the system on our end when you arrive at registration check-in. You can also let us know by sending us an email and we can resend it to you.

I found a typo in my registration! What should I do?

You can make any adjustments to your registration when you check-in for the show. Making an adjustment before the show starts? No problem! Just shoot us an email requesting your changes and we’ll make it happen!

How do I get my badge for the show?

Once you have registered you will receive a confirmation email (please double check your spam folder).

We are working on the best minimal contact registration possible at the moment, so please bear with us while we organise all the specific details for your badge collection.

I lost my badge on-site, can I get a replacement?

We hate when we have to be tough, but this rule is very important to us. Should you misplace or forget your badge, we cannot reprint it for you. We don’t want anyone walking around the show pretending to be you! So once you have your badge, keep a close eye on it!


I can’t make it to the show, can I get a refund?

We are sorry to hear you won’t be joining us! We are only able to offer a 50% refund on the total price you paid for your ticket up until 1 month before the show. Within one month of the show (after November 15th) we will not be able to issue any refunds. However, you can always transfer your ticket to someone else should you be unable to make it.

The show was postponed, can I get a refund or transfer my ticket?

As per our force majeure clause, if we have to postpone the event to another date in the year, we will automatically transfer all tickets to the new show dates.

If the new dates don’t work for you, you have 3 other options available:

  1. Transfer your tickets to someone else free of charge
  2. Transfer your ticket to T&C 2021 (San Diego, Fall)
  3. As we are a part of a wider events organization, you are welcome to transfer your ticket to any of our events in the next 12 months. You can find the full list here.

Please contact for all requests.

My Visa was declined. Can I get a refund?

We are sorry to hear that your Visa application was declined. Please email with the confirmation of your declined visa attached. We will try our best to provide a solution you will be happy with.


Has the agenda changed from the March dates?

Over 90% of our speakers have confirmed their attendance at the December dates. Our amazing production team is actively working on getting the others to confirm and are changing some session topics to be more relevant to today’s climate.

All agenda updates will be posted on our website:

Can I attend any session at the show?

All-Access and VIP ticket holders have admission to every session we have to offer. You’re here to learn, so we made sure everything was at your fingertips. The only trouble you’ll run into is choosing which one! Accidentally purchased a networking ticket and want to attend our content sessions? Email to upgrade your ticket.

Will the sessions be recorded?

Yes! We will be launching something called “T&C Hybrid”. Please keep an eye on your inbox in the coming months for more information on this!

Can I save sessions that I’m interested in attending?

You can! You can create your own personal agenda to the show through our app! Just head to the Agenda tab and you can star any sessions you are interested in. Then, when you want to see what your day has in store for you, you click the My Interests tab to filter the agenda to the sessions you’ve starred!

With our new room limitations in place, each session will work on a first come first serve basis. Make sure you arrive on time as adding this to your personal agenda doesn’t guarantee you a seat.

What sessions are for me?

T&C hosts people from so many different companies that do so many different things! That’s why we have a search filter on our agenda for different topics, to help narrow down specific sessions. Are you a digital retailer? How about agencies only? We’ve got a session for you and so much more! Just head to our agenda, click the filter button, and select Topic Track to see the different content filters.


What hotel should I stay in?

Our show is being hosted in the San Diego Convention Center in the heart of the Gaslamp Quarter. We are securing discounted rates for the new dates with hotels close to the Convention Center. We will send this out to you as soon as we have it. Keep an eye on your inbox!

What will happen with my hotel reservation booked through your link?

Please contact the hotel directly or call their general queries line on (702) 476-6976 or (855) 476-6976.

Can I book a hotel for the new dates?

We are working on getting you the same great discounts for your hotel rooms…We will send this out to you as soon as we have it. Attendees, keep an eye on your inbox!


Are meals provided at T&C?

Working in the Digital Marketing sector is hungry work! It’s important to keep up your stamina between all those meetings and sessions. If you’re a VIP member, you’re in luck? We offer snacks and concessions to VIP pass holders in the VIP Lounge!

Where else can I get some food?

If you’re not a VIP don’t worry you don’t have to leave the convention center to get some food.  There’s a Starbucks on the right hand side of the Traffic & Conversion Summit registration desk!

We also have a cafe serving some lunch items and coffee on the exhibition floor!


Do you have a coat/baggage room?

We do not have a coat or baggage room on-site! If you are staying in the hotel, you are welcome to take advantage of any of the amenities they have available!

What additional safety measures are you putting in place in light of Covid-19?

We want you to have a great time at T&C and that means keeping you safe and happy! We have so many new safety features in place to make you feel confident in your attendance at T&C we created a whole webpage explaining them! Check out all the details here :

What should I wear?

You should wear what makes you comfortable! Want to show off your new bolo tie and a cowboy hat? Go for it! Want to aim for the more business casual fare? We like that too! If we had any advice to pass on, we would recommend that you include some comfy shoes in your suitcase. Networking means spending a lot of time on your feet, so why not some footwear that are easy to walk in while you count those steps!

I lost something at the show! Is there a lost and found?

Should anything turn up lost, we are happy to hold it for you. Just ask a staff member at registration or at the info booth.

Does the convention center have disability access?

Yes! The San Diego Convention Center is ADA compliant. In accordance with the ADA, the center boasts permanent premises access accommodations, such as wheelchair lifts, elevator standards, door width standards, and restroom accessibility.

How do I see who will be at the show?

When you register for T&C, you get the awesome perk of joining the Traffic and Conversion Community. This area is open only to registered attendees! Your fellow attendees will be able to see a quick snapshot of what makes you tick – including your full name and company, as well as additional details you’d like to share, from social accounts to headshots, or even just bio that you may choose to provide later. Don’t worry, your email address will never be visible so you decide who you want to network with!

What if I don’t want to be added to the event app?

If you prefer to handle things in person, that’s okay too! You can opt-out of the community at any time, keeping your profile hidden. To do so, open the community in the app, select the filter icon, and tap the “Leave Community” button. You can also opt-out by emailing us at

I got an email from someone saying they have an attendee list. Is that legit?

Should you receive correspondence from someone claiming to offer an attendee list, please do not engage with them in any way. Your privacy is very important to us, so we will never disclose our attendee list to anyone outside the event. The only way to see who is at the show is through the attendee app!

I don’t feel comfortable attending. Can I join from home?

We know there are so many things going on in the world right now. Everyone is adapting and so are we. We will have extra safety measures in place –  but if for whatever reason you cannot attend in person, We are creating a “T&C Hybrid” Option. More details on this will be coming to an inbox near you soon. (Make sure to join our email list today).

T&C 2020 Confirms New Dates

T&C 2020 was scheduled to take place on March 31 – April 2 but will now be taking place on December 15 – 17, 2020 in San Diego.

All tickets for the March dates will be honored for the rescheduled December dates. If that doesn’t suit you please reach out to our awesome Customer Success team on so that they can work with you to find the best option for you :)

If you are a sponsor or exhibitor you’ll hear directly from your Account Manager to book in a call over the course of the next few days!