Written by Ian Magley, EastMainCo
When determining how to grow your business in our digital age, choosing the right digital marketing agency is crucial. But with so many agencies promising to deliver top-notch digital solutions, choosing the right one can be overwhelming. To help you make the right decision, here are some key ideas you should consider before selecting an agency.
What to Consider
Your online reputation can significantly impact your business, so you’ll want to partner with an agency that has a good reputation itself. To get an accurate idea of an agency’s reputation, look for:
Platforms like Google Reviews and Yelp, where customers can provide feedback, are a great starting point. Look for agencies with high ratings and positive feedback.
Look for case studies on the agency’s website or ask them to provide some. This will show the types of projects they have worked on and the results they have delivered.
Ask for referrals from colleagues, partners, or even competitors who’ve worked with a digital marketing agency. One of the best ways to find a reputable agency is through word of mouth.
Understanding Your Business Needs
The needs of your business will determine the best type of digital agency for you. You will want to partner with an agency that has experience delivering digital marketing solutions suited to your business goals. Ask yourself:
- What digital solutions does my business need?
- What is my budget for these digital solutions?
- What are my business goals?
- What expertise should the agency have in order to deliver on my business goals?
Assessing an Agency’s Capabilities
An agency’s portfolio enables you to gauge whether they have the technical expertise and experience necessary to meet your business needs. Look for:
Does the agency have experience in delivering digital solutions related to your business needs? Look for relevant project examples in their portfolio.
Quality of Work
What is the quality of their work? Do their projects look professional and polished? Are their clients generally satisfied?
Variety of Clients
Look at the agency’s client roster. Are they working with businesses similar to yours in size and industry?
Determining an Agency’s Expertise
Along with analyzing their portfolio, assess an agency’s level of expertise. Here’s how:
Do they have any certifications? Do those certifications demonstrate expertise in areas relevant to your business needs?
Awards or Achievements
Have they won any awards or been featured in the press or industry publications?
Do they specialize in a particular area of digital solutions? A specialized agency may be better suited to delivering solutions for specific business needs.
Communication and Collaboration with the Agency
Communication is vital when partnering with an agency for digital marketing solutions. Build a good working relationship in the following ways:
To ensure clear communication with your agency, you should:
- Determine their preferred way of communication. Is it email, phone, or video conferencing? Does it align with your preferences and capacities?
- Confirm when and how you will receive updates and progress reports.
- Ensure that you have a designated point of contact within the agency and on your team.
Build a Partnership with Your Digital Agency
You want to partner with an agency that cares about your business as much as you do. Building a good partnership involves:
Establish expectations concerning communication, time frames, and deliverables before signing a contract.
Your digital marketing agency should work side by side with your team to meet your business needs.
Encourage your agency to be proactive and present solutions rather than waiting for you to give them direction.
Selecting the agency can be overwhelming, but understanding what to look for can make it easier. Remember to prioritize your own business needs by finding a reputable agency that aligns with your business goals. Analyzing their portfolio and determining their specific expertise when it comes to scaling a business will ensure they offer solutions that will work for you. Finally, maintaining clear communication channels and building an effective partnership with your agency will enable you to achieve success in your digital solutions endeavor.
If you are ready to partner with a digital marketing agency, download our T&C Toolkit NOW to access a list of our recommended agencies!