Instant Authority – 5 Steps To Crafting a “Micro-Brand” That Captures the Heart, Mind, and Wallet of Your Audience
According to one recent study, a massive 88% of all consumers in the United States pre-research their purchases before they make them. More often than not, they use the Internet to do this–and that is true regardless of whether they plan on making a purchase online or in a brick and mortar store. These days, […]
The Million Dollar Video Ad Formula That Works Again and Again and Again
It should come as a surprise to absolutely nobody to learn that video marketing is one of the most powerful outreach formats currently available to online advertisers around the world. What you might not realize, however, is that this format is only going to get even more effective as time marches on. According to one […]
Inbox HERO: How to Write Emails that Will Have Your List Clicking, Buying and Drooling at Every Word
If you were making a list of all the ways to generate not only interest but also passion among your target audience, email marketing would undoubtedly be right at the top. According to one recent study, email continues to deliver an incredibly strong return on investment–this despite the fact that literally billions are sent into […]
What Affiliates Want: How To Recruit, Incentivize, and Close Top Affiliate Partners To Go Big For Your Offers And Dramatically Accelerate Your Affiliate Profits
If you had to think of a close cousin to the way most affiliate programs operate, amusement parks probably wouldn’t immediately come to your mind. Having said that, they do share a lot more in common than you realize–and understanding exactly which type of amusement park you are is one of your keys to recruiting, […]
13 Unique Marketing Tweaks You Can Copy, Proven To Drive Instant, Guaranteed Results
One of the most important things to understand about marketing in the modern era is that “success” usually comes down less to any one major move and is more about a series of smaller, more thoughtful, and more strategic ones. Rome wasn’t built in a day, and neither was the campaign your brand can rely […]
Deceptive Solicitors Claiming to Be T&C
It has been brought to our attention that there are multiple companies contacting Traffic & Conversion Summit attendees (both past and currently registered), claiming to represent Traffic & Conversion Summit (and/or leaving out important information so that it’s ambiguous whether they represent Traffic & Conversion Summit or not), offering various services related to attending or […]
Traffic & Conversion Summit Acquisition
It’s official, Traffic & Conversion Summit has been acquired by Clarion Events. That’s right, T&C, the largest digital marketing event in North America, is officially under new ownership. In late August 2018, DigitalMarketer, finalized a purchase and partnership agreement with, Clarion Events, a UK-based company that has been launching and growing exhibitions since 1947. Thanks […]
4 “Magic Questions”: How to Craft Persuasive Copy Chunks that Call Out and Convert Your Best Prospects into Paying Customers
Marketing is interruptive and your ideal customers are busy. Interruptive ads don’t have to involve a $200/hour copywriter, in fact they don’t require a copywriter at all. Writing emails, Facebook ads, or any other forms of communication between consumer and company normally starts with the belief that the consumer knows who the company is. They […]
The $20M Inbound Sales Playbook
With so many channels vying for attention, leads and conversions aren’t a matter of thinking about what’s changing right now. They’re a matter of realizing what isn’t going to change in the next ten years. The twenty-million-dollar inbound sales playbook is seven evergreen sales and marketing plays that won’t change in the next ten years. […]
CRAP! The Future of Marketing in a Bot-Infested, Facebook-Dominated World Where Everyone Just Buys All Their Stuff on Amazon
Google and Facebook now represent between 60 and 70 percent of all US online ad spend. Online ad spends and the Financial Times predicts that by the end of this year, it is going be 84 percent. These companies now represent about one quarter of all advertising. This gives them almost all of the control […]
