9 Social Media Trends in 2023: A Comprehensive Look at What’s Shaping the Digital Landscape With Real World Examples 

Written by E J Saunders, Blaze Digital Solutions

As we progress through 2023, it’s essential to keep on top of the latest social media trends shaping the digital landscape. From the continued domination of video content to the rise of B2B community building and meme marketing, these trends are influencing how brands connect with their audiences and how users interact with each other. Let’s dive into the top social media trends in 2023 to help you stay ahead of the curve. 

#1 Continued Domination of Video Content 

YouTube, with users watching an impressive 1 billion hours of content daily, remains a powerhouse in the world of video content. However, other platforms like Facebook Live, Vimeo, Instagram, and more, offer vast potential for people and brands to distinguish themselves through video, making it one of the major social media trends in 2023. 

#2 Short-form Video Content is Still Booming 

Short-form content options like YouTube Shorts, Instagram Reels, TikTok, Pinterest Idea Pins, and Google Web Stories continue to thrive in 2023. The success of platforms like TikTok demonstrates the ongoing popularity of short-form video and its importance in social media trends. 

Example: Chipotle leveraged TikTok to create the #GuacDance challenge, encouraging users to share short dance videos. This campaign quickly went viral, reaching over 1 billion views and resulting in a significant increase in guacamole sales for the brand. 

#3 Brand Accountability in Social Media 

Social media users are increasingly holding brands accountable for their actions and stance on various issues. This trend is reflected in the growing calls for brand accountability and social awareness, as well as a renewed focus on inclusivity and diversity. 

Example: Nike’s “#4 TikTok’s Social Media Domination 

TikTok has emerged as a dominant force in social media, with its user base growing rapidly and advertisers finding success on the platform. TikTok’s unique, smartphone-oriented design and engaging content make it a favorite among younger demographics. 

Example: The Washington Post has embraced TikTok to reach younger audiences with informative and engaging content. Their account features entertaining, bite-sized news updates, attracting over 1 million followers and showcasing the platform’s potential for brands. 

#5 Utilization of User-Generated Content 

User-generated content (UGC) has become increasingly important, with brands seeing a higher return on investment (ROI) when they collaborate with influencers instead of relying solely on traditional advertising. Social media platforms are embracing UGC to increase brand awareness and engagement. 

Example: GoPro encourages customers to share their adventures using the hashtag #GoPro, #GoProHero11, etc on social media. This user-generated content showcases the versatility of their cameras and helps build a community around the brand. 

#6 Increasing Brand Connection and Personalization with Their Audience 

Personalization has become a key trend in social media, with brands leveraging targeted messaging and tailored content to establish deeper connections with their audience. This approach helps brands stand out and better cater to their customers’ needs and preferences. 

Example: Spotify’s “Wrapped” campaign provides users with personalized playlists and data, highlighting their listening habits throughout the year. This tailored content helps the platform connect with users and emphasizes the brand’s understanding of individual preferences.


Source: Spotify 

#7 Embracing the “Smaller” Platforms such as Pinterest, Linkedin, and Snapchat 

Brands are recognizing the value of platforms like Pinterest, LinkedIn, and Snapchat, expanding their marketing efforts beyond Facebook, Instagram, and TikTok. These networks offer unique opportunities to connect with audiences and tap into the latest social media trends. 

Example: Goldman Sachs utilizes LinkedIn to share informative content, engage with their audience, and establish themselves as a thought leader in the financial industry. This approach helps them reach a professional audience beyond traditional social media platforms. 

#8 Increasing B2B Social Community Building 

B2B brands are embracing social media communities, using platforms like Facebook to build industry-specific groups and foster brand affinity among decision-makers. This approach helps brands establish themselves as thought leaders and cultivate long-term relationships with potential clients. 

Example: Slack, the popular workplace communication tool, has created a thriving online community on LinkedIn called “Slack Connect.” This group allows professionals to share tips, tricks, and discuss industry-specific topics related to remote work, collaboration, and productivity. This community-building effort helps Slack foster brand affinity and establish long-term relationships with potential clients. 

#9 Meme Marketing 

Memes have become a popular marketing tool, with brands leveraging humor and cultural relevance to engage with their audience. This trend reflects the growing importance of relatable and entertaining content in social media marketing. 

Example: Wendy’s social media team frequently engages in meme marketing, sharing humorous content that aligns with their brand’s voice. Their clever use of memes has helped them build a reputation as a relatable, entertaining brand, leading to increased engagement and brand loyalty. 

All in all, as social media continues to evolve, it’s crucial for brands and marketers to stay informed about the latest trends and adapt their strategies accordingly. Armed with these 2023 social media trends, it’s time to take the plunge and level up your marketing game. From experimenting with TikTok ads to embracing AI-driven content creation, seize the moment and put these trends to work for your business. Remember, knowledge without action is just potential—unlock it and shine brighter than ever before. 

Don’t stop at just reading about these trends; implement them and watch your business flourish. Whether you’re refining your LinkedIn strategy, exploring the world of AR, or fostering micro-communities, there’s no better time than now to make your mark in the ever-evolving social media landscape. 

We understand that this is a lot of information, but it’s essential to keep it simple. Focus on one area and master it before moving onto the next. Choose what’s easiest and most applicable for your business, and start executing. Stay focused and remember that social media is another space to engage with your customers, and the customer experience is what matters most. 

To gain even more insights and learn directly from industry experts, don’t miss our upcoming Traffic & Conversion Summit. At this event, you’ll discover proven strategies, tactics, and valuable knowledge to help you stay ahead in the world of digital marketing. Book NOW!

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