10 Proven Tactics to Build a High-Quality Email List 

Are you ready to take your eCommerce store to the next level with proven tactics for building your email list? 

With over half the globe using email, you can’t afford to leave money on the table by not actively communicating to your list. 

At Traffic & Conversion Summit, the email marketing gurus emphasize the significance of email marketing in driving traffic and conversions. In fact, you should expect 20-40% of your ecommerce sales to come straight from your email marketing.  

And the best part? Compared to paid advertising, email marketing is practically free! 

But before we learn how to write a marketing email … you need an effective strategy for growing your email list with quality subscribers.  

Here are 10 proven tactics that you can use to grow your email list and scale your business.  

1. Leverage Facebook Lead Ads:

Facebook LOVES when you keep users on the platform. Which means they reward first-party data campaigns with lower costs per lead. By running ads to an early access lead form for a sale or product launch, you can grow your list with high-intent buyers for less.  

2. Gamify with a Spin-to-Win Pop-Up:

Pop-ups are a common tactic for building email lists, but they can become repetitive when every store is using them… Instead, replace the typical welcome pop-up with a spin-to-win! The average pop-up converts at only 2%… But, by gamifying the experience, we’ve seen sign-up rates increase to 15-25%. 

3. Target High-Intent Subscribers with Giveaways:

The PROBLEM with contests are that they can build your list with the wrong type of subscribers. So, to attract genuinely interested subscribers, trigger a giveaway pop-up ONLY after a visitor has viewed at least 2 pages on your website. Browsing = Higher Buying Intent 

4. Enhance Your Welcome Offer:

Your welcome offer is a powerful incentive for vistors to subscribe. To make your welcome offer undeniable, switch it up by offering a gift with purchase, mystery gift, or exclusive content access. This helps to differentiate your offer from the standard 5-10% discount.   

5. Capture Leaving Visitors with Exit-Intent Flyouts:

Implement an exit-intent flyout with a compelling offer to capture visitors about to leave your website. This lets your visitors browse while providing a final opportunity to convert them into subscribers. 

6. Drive Traffic to High-Value Gated Content:

Create valuable gated content, such as a webinar, downloadable, or training and promote it with targeted ads. This attracts high-quality leads interested in your niche or industry. 

7. Collaborate with Others and Leverage Their Networks:

Partner with influencers, industry experts, or complementary businesses to tap into new audiences. Offer them a commission per sale and drive everyone to sign up for a gated lead magnet.  

8. Harness the Power of Social Media:

Share massively high quality content you could  be charging for, but don’t! Give it away. Then hint at even more exclusive content only for your email list. This will build both your online community and your email list. Two for One. 

9. Build a Community:

You don’t just want customers… You want raving fans! Customers who love your products so much that they are shouting from the rooftops to their friends and family. Word of mouth recommendations are key when you are wanting to scale so ask your community to forward your emails to someone who needs to see them. Watch your subscribers grow with similar customers.  

10. Utilize Email Marketing Templates:

Once you capture their email, you want to keep them engaged with top quality emails! By developing an email template, you are setting yourself up to communicate clearly with your subscribers with engaging content that will guide them to convert and become repeat purchasers.

Email is one of the few “owned digital marketing” channels where you can directly track and communicate with people who have already shown an interest in your business. 

By implementing a mix of these 10 tactics, you are well on your way to building an engaged, loyal email list that supports your brand’s growth and success who will be excited to hear from you.

For more awesome, tried and proven, actionable content and specific tools and tactics check out Traffic & Conversion Summit where you can hear from the world’s leading experts on all things Tools & Tactics. Traffic & Conversion Summit is the BIGGEST digital marketing event in the US for entrepreneurs and agency owners. Check it out here!

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