11 Marketing Tactics to Kill the Competition this Halloween 

As Halloween approaches, there’s no better time to inject some supernatural energy into your marketing strategy. Like the Upside Down in Stranger Things, the competitive landscape can be dark, twisted, and full of terrifying obstacles.

BUT! With the right tools and tactics, you can defeat the Demogorgons a.k.a. your competition and emerge victorious.

Unlocking the Power of Data Analytics for Smarter Marketing 

Hey there, digital marketers! 🚀  At Traffic & Conversion Summit, we’ve partnered with CDM (CDonaldson Marketing) to deliver powerful, actionable insights that will help you thrive in the world of data-driven marketing. In today’s fast-paced digital landscape, knowing your audience goes far beyond surface-level demographics. To truly connect, you need to understand their behaviors, preferences, […]

Strategies for Effective Data Capture in Marketing 

 Hey there, digital marketers! 📊  In today’s data-driven world, capturing customer data is crucial for building personalized, effective marketing campaigns. At Traffic & Conversion Summit, we’ve teamed up with CDM (CDonaldson Marketing) to break down advanced data capture strategies that go beyond the basics—helping you get the most out of every customer interaction.  Caylee Donaldson, […]

Leverage LinkedIn to Enhance Your Personal Brand

Written by Joshua B Lee, Founder & CEO of StandOut Authority LinkedIn is your own personal TED Talk stage, your chance to show off your skills and build your brand. Think of it like this: back in the day, if you wanted to be ‘seen’ you had to network at conferences or schmooze at the […]

Top 8 Google Ads Mistakes 

Running a successful Google PPC campaign can be tricky and so Justin Rondeau from InvisiblePPC has shared the top eight mistakes that can hurt your Google PPC campaigns. By avoiding these pitfalls, you can improve your ROI and reach your marketing goals more easily.  By avoiding these common Google Ads mistakes, you can improve your […]

How to Save Your Site from Google’s Algorithm Updates in 2024  

When a Google update strikes, it can wreak havoc on your website, dramatically lowering your traffic with seemingly no explanation. Kristine Schachinger helps businesses recover when their sites are affected by these updates, working with big-name companies like Zappos, Instacart, and Discover. At Affiliate Summit West 2024, Kristine explained what Google algorithm updates are, how […]

Mastering AI for Content Creation

Digital marketing has come a long way from the early days of the Internet, and artificial intelligence (AI) is ushering the industry into a new era. Alicia Lyttle has been helping businesses leverage technology in digital marketing for more than 20 years. While leading her consultant program, she has shown clients how the right AI […]

Stop the Scroll Formulas to Create High Converting Tiktok and Meta Ad Creatives  

Marketers need a unique approach to get clicks for ads on social media. As the founder of The Social Savannah – one of the top five most popular TikTok creative exchange partners in North America – Savannah Sanchez offers social media marketing support for major businesses, including Wayfair, Shopify, Kate Spade, and Poshmark. At Affiliate […]