4 “Magic Questions”: How to Craft Persuasive Copy Chunks that Call Out and Convert Your Best Prospects into Paying Customers
Marketing is interruptive and your ideal customers are busy. Interruptive ads don’t have to involve a $200/hour copywriter, in fact they don’t require a copywriter at all. Writing emails, Facebook ads, or any other forms of communication between consumer and company normally starts with the belief that the consumer knows who the company is. They […]
The $20M Inbound Sales Playbook
With so many channels vying for attention, leads and conversions aren’t a matter of thinking about what’s changing right now. They’re a matter of realizing what isn’t going to change in the next ten years. The twenty-million-dollar inbound sales playbook is seven evergreen sales and marketing plays that won’t change in the next ten years. […]
CRAP! The Future of Marketing in a Bot-Infested, Facebook-Dominated World Where Everyone Just Buys All Their Stuff on Amazon
Google and Facebook now represent between 60 and 70 percent of all US online ad spend. Online ad spends and the Financial Times predicts that by the end of this year, it is going be 84 percent. These companies now represent about one quarter of all advertising. This gives them almost all of the control […]
