How To Move From Business Owner To Expert Empire
One of the most important things to understand about any business is that, sooner or later, they all begin to self-destruct at scale. More often than not, this happens because of the nature of the very organizations themselves. They’re bound to “human hours” – meaning that there is always a limit on what it is […]
How to Convert on Video
Scaling on cold traffic has always felt like something of an uphill battle on the best of days – but it’s getting especially difficult given the rigid compliance regulations and higher ad costs that most brands are dealing with. Regardless of your platform, the rules are getting stricter all the time concerning what you can […]
4 “Magic Questions”: How to Craft Persuasive Copy Chunks that Call Out and Convert Your Best Prospects into Paying Customers
Marketing is interruptive and your ideal customers are busy. Interruptive ads don’t have to involve a $200/hour copywriter, in fact they don’t require a copywriter at all. Writing emails, Facebook ads, or any other forms of communication between consumer and company normally starts with the belief that the consumer knows who the company is. They […]