What We're Doing to Keep You Safe

Your safety and comfort is our TOP PRIORITY. There are going to be some changes at the September event, but we want you to know that the heart of T&C will NOT change. T&C is home to thousands of marketers, so we’re doing everything we can to welcome you back safely. 

Health and safety guidelines have changed a TON over the past few months. The good news is that starting June 18th, the State of California is allowing events to take place with safety measures in place. By October 1st, the state of  California expects that events will be fully open with limited restrictions, if any. Although we don’t have all the answers right now, we will be updating this page regularly with information about our health and safety initiatives. 

Although this list is subject to change pending those state guidelines, here are some of the safety measures you might see at T&C 2021: 

  • Increased deep cleaning
  • Limited room capacity where applicable 
  • Hand sanitizer stations 
  • COVID safe catering
  • Masks required 
  • Attendees will be asked to show proof of vaccination or a negative test within 72 hours. 
  • Anyone showing any symptoms or feeling unwell will be directed to our onsite wellness room for professional medical support. 

If you have any questions our Customer Success team is always here to help – you can reach out to them directly at support@trafficandconversionsummit.com.


Just like you’re doing at home, we’re obsessed with sanitizing every surface as often as possible. To make this happen at T&C, we’re introducing a brand new superhero into the space:


Here’s what our Cleaning Heroes are doing to save the world at T&C:

  • Regular cleaning rotations throughout the event space 
  • Deep cleaning all event areas, including all high touch points areas such as registration and food areas 
  • Hand sanitizer stations throughout the event 
  • Personal Protective Equipment (PPE) will be used by our Cleaning Heroes where applicable 
  • Speakers: all microphones and audio equipment will be disinfected between each speaker

This is just a small list of what our Cleaning Heroes will do to make sure every area of T&C is super clean and safe. Keep checking back for new updates.

Social Distancing

We anticipate that social distancing may not be required by September 2021. Keep checking this page for updates!

Keeping 6 feet between you and your favorite people can be hard. And it’s going to be even harder in a big venue with thousands of people. Some of you may even feel nervous about getting too close.

That’s why we’re deploying our new task force, the  Social Distance Assistants. Their mission is to make sure you have a great time at a safe distance. 

But our Assistants won’t be alone in their quest. Take a look at our social distancing safety measures  – most you already know from grocery stores:

  • One-way lanes throughout the show floor and in/out of the conference rooms
  • Stickers on the floor to mark the 6 ft distance
  • Protective screens at all registration and info booths 
  • No-handshake policy. We encourage TikTok dances as a replacement.

Content Sessions

It wouldn’t be T&C without advanced, actionable content. We want you to focus on learning strategies without a worry. That’s why our Social Distance Assistants will help limit the traffic in and out during the sessions to make sure that there is enough space for everyone.


Just like you’ve seen at Starbucks or your favorite local cafe, any food served will be wrapped and ready to grab safely. With floor stickers and the help of our Social Distance Assistants, getting your lunch will be a breeze. 

You will still be able to enjoy your lunch with friends and colleagues at our tables. These will be socially distanced, with fewer people, but still full of great conversations!

As you can see, there is a lot going on to make sure you feel confident attending T&C in September – including a wellness room with medical support if somebody feels under the weather.

Rest assured,  T&C 2021 will be the same great event, with amazing content, actionable learnings and incredible networking (even at a distance).

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