5 Proven TikTok Strategies to Jumpstart Your Traffic, Leads, and Sales in Just 15 Seconds

TikTok is one of the fastest-growing social media platforms of all time. It can be a key component to growing your business. TikTok connects you to committed and engaged audiences and needs to be a part of your marketing strategy. If you can create great, entertaining content, then TikTok does the marketing for you. 

Here are a few proven strategies to jumpstart your TikTok marketing initiatives: 

1. The TikTok Ecosystem Amplifier

If you have a TikTok business account, you are allowed to have clickable links in your bio. That allows you to link to both your Instagram and YouTube channel. You can direct your TikTok audience directly to your other video platforms. It’s one of the best ways you can repurpose video content. 

From there, you can offer a “freebie” or special deal to those audiences. That encourages reciprocity with audiences and encourages them to come back to your brand. And because you don’t begin with a hard sale on your bio link, you build a better connection with audiences. 

2. The TikTok Domino

It’s a fact that marketing takes time. Think about the time that it takes just to write, test, and analyze an email. How about a YouTube video? And how about validating an offer, launching a new product, or getting customer feedback? 

TikTok can change that. TikTok works like a domino for all of your marketing initiatives. It can help you test everything from email subject lines to product launch demand in moments. And it allows you to generate leads faster, learn about your audience quickly, and test out new ideas. The fast pace of TikTok streamlines the entire marketing process. 

3. TikTok Preeminence 

When you are an early adopter of a platform, you gain the attention of audiences. That allows you to build authority and trust in your brand. If you are among the first in your industry to market on TikTok, people will look to you as the go-to expert. 

There are over 800 million monthly active users on TikTok. A significant portion of those users are over 30. There’s no question that your audience is on TikTok. But are your competitors? Getting ahead of your competition in TikTok can set you up for long-term success and recognition in your industry.  

4. TikTok Email List Blitz

Your email list is a powerful marketing tool. You can combine direct response copywriting with TikTok to get a massive blitz of email list growth. By offering high-value tips in your TikToks, you can encourage your audiences to sign up for email. That gives you an incredible owned asset for your brand. 

5. TikTok Sales as Serving

Selling can be serving. It’s hard to sell directly from content, but your content can still provide value. You can create a listicle that has high-quality tips, and use one point to sell your own products and services. That creates value while selling without being overwhelming.

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